Millennials Love ‘Grocerants’ — Do You?

Fine dining may be just as close as your neighborhood grocery store.

One of the latest trends, especially among Millennials, is to have dinner at Whole Foods or other grocery stores with ready-to-eat dishes. In fact, there is a name for that type of place: a “grocerant.”

Phil Lempert, founder of supermarketguru.com, told WBBM Newsradio that Chicago seems to be leading the trend because of all the Whole Foods and Mariano’s stores in the city.

Do you like, uh, “grocerants”?

Read more about the trend here…

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